What Is Outbound Marketing? Types, Key Channels & Best Practices To Boost Your Sales
Outbound marketing is any marketing where a company initiates the conversation and sends its message to a targeted audience. Traditional types of marketing and advertising, such as radio ads, TV commercials, print advertisements, tradeshows, outbound sales, and email spam, are examples of Outbound marketing. Outbound marketing is contrary to inbound marketing, where the customers discover you when they need you. Content marketing, SEO, Blogging, and opt-in email marketing are examples of inbound marketing. Outbound marketing is generally less profitable, yet ironically, organizations spend 90% of their budgets on outbound marketing. Organizations looking to refine their sales and return on marketing spend should reallocate an increasing percentage of their marketing budget to inbound marketing techniques. Types of Outbound Marketing: If you are familiar with traditional media or advertising, you would have heard the terms "above the line" and "below the line&