8 Ways To Reduce The Cart Abandonment Rate In B2B Ecommerce
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In 2022, a large number of online shopping orders were abandoned. With a 98% abandonment rate, websites offering cruise and ferry travel facilities had the highest shopping cart abandonment rates. Nowadays, eCommerce shopping cart abandonment affects every industry. One way to reduce cart abandonment is using the best payment connection for your eCommerce store, quickly redirecting users to the payment page. However, before we start, let's take a closer look at cart abandonment. What is shipping cart abandonment? Shopping cart abandonment occurs when a potential customer begins the purchase process for an online order but abandons it before completing the purchase. Any item that is added to the shopping cart but never completed is considered "abandoned" by the shopper. Shopping cart abandonment is a critical aspect of the online purchasing process that retailers pay close attention to. The shopping cart abandonment formula is calculated by dividing the total number of c...