What are the three types of search engine marketing?

Search Engine Marketing is the practice of promoting products or services through paid advertising that displays on search engine result pages. The goal of SEM is to increase the visibility of your business. It aims to ensure that if an online user makes a search or other search engines regarding the information on similar business aspects, then your business advertisement should also appear alongside the search results. SEM goes hand in hand with marking a successful online advertising strategy. 

Search Engine Marketing services can be categorized into three types. They are SEO, Search Engine Advertising, and paid submission. In the industry, though, the term SEM refers mainly to Search Engine Advertising. This is because SEO doesn't include paying search engine companies to get a product on top of the SERPs. 



  • Search Engine Optimization 


This is the method of boosting the rankings of a webpage in the SERPs to gain more visibility, drive traffic, and also helps a website increase its leads and conversions. In SEO, search engines like Google, and Yahoo, are not paid to get a web page ranking on top of the SERPs. Instead, experts offer SEO services designed to optimize a website to rank organically. 


  • Search Engine Advertising 


While SEO is the means to boost a website's ranking on the SERPs organically, Search Engine Advertising is the method that pays search engines such as Google and Yahoo. So that an ad will appear on top of their search results. Search engine ads usually appear on the very top of the SERPs, right above the organic results. These ads are labeled "Ad" when they appear in the search result list. 




  • Paid submission


It is a method of listing a company's information in paid online directories. These directories have editors who manually review submissions. Once approved, these submissions are permanently listed and can help increase a company's online citation, affecting its visibility in search engines. 



Now that you know the difference between the three types of Search Engine Marketing, you can determine which one best fits your marketing needs. If you are still unsure which marketing strategy to use for your business, reach out to the best search engine marketing services in Mohali or India. Whether you are a firm looking for SEO services, or a company, get in touch with our team.

 

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