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Successful Keyword Study Needs Understanding of Your Audience

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If you have ever looked into ways to boost your website performance, drive better traffic, or rank more highly in Search Engine Results Pages (SERPs), then it is likely you have also heard of the Best Seo Company In Mohali - Qode Maker. The truth is that keyword research is the most vital ingredient of any digital marketing strategy. It should be one of the first actions any business takes in its digital marketing implementation.  This article summarises everything known about keyword study, making the entire process more straightforward.  Keywords are the essence of any business. Every time a user searches for a phrase, that’s a keyword. They are the flags that search engines use to identify potential relevant content to serve in response to searches. They match the examined keywords with keywords identified on your web pages.   Keyword study helps you understand what your target audience is currently searching on search engines like Google. The top results in every sea...

What are the Best Practices for Web Application Development?

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Digital attention is reaching new lows. Businesses are competing to grab customers' attention quickly. Gone are the days when websites were rough to make a stunning online presence. There has been a paradigm shift in recent years from customers accessing online information. And only the best company for web development can help you to run in that race.   Web application development is creating applications that can be accessed through a network. Without downloading the app, users can instantly access web applications on the go. These application programs reside on the small serves and are directly delivered to the customer's devices through an internet connection.  In this blog, we will analyze the practices of web application developmen t . Web applications provide a fantastic way to reach out to your customers directly with great accessibility and ease of use.  1. Building responsive sites  The role of responsive user experience is essential to the success of a w...

Top 7 Ways to Secure & Protect your Website

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Securing your website is crucial to guarding your data and sensitive information from your customers. Preventive measures to protect your site can save time and money and protect your brand reputation. Qode Maker is a web design & SEO services company that generates more revenue than the average agency.  Cyber security attacks and threats have grown recently, making securing your website more important. Security is even more critical for websites with online transactions, such as eCommerce websites and websites on popular platforms.  To secure your website against hackers, you need protective security measures. In this blog, we will examine seven different ways for you to ensure your website for free, with everything from free tools to best practices and other tactics to protect your website. Update all the software and plug-in Hundreds of websites get compromised every day because of outdated software. The hackers and bits scan the websites continuously and if any website...

Keeping up with the digital trends

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The digital industry continues to change at a rapid rate. But things can’t be changed if you work with the best SEO company -Qode Maker, that’s your company’s growth. Several times a year, Google releases new updates to their algorithm, which can then cause changes in the strategies people use on their websites. Staying up to date on all the changes can sometimes feel like an entire job.  Here are a few helpful strategies to ensure we remain current on the latest digital trends and changes.  Follow Google Follow leading digital blogs Subscribe to popular industry magazines Monitoring competitors Conversing with the team Practice  Follow Google With over 60% of online searches going through Google, the engine giant significantly impacts digital marketing trends and SEO optimization strategies. Brands that want to remain updated on the latest developments and trends should follow Google’s various content outlets closely.  Various Google representatives actively post o...

What are the critical elements to managing reputation?

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Online Reputation Management (ORM) is a continuous process of monitoring and building your brand identity.ORM is required for every size and type of business. If you want the best ORM services in Mohali, Chandigarh , or globally, then Qode Maker is ready to give its best ORM services to you. Whether you are selling goods or services online, managing your online reputation is a must.  ORM is a combined effort of SEO, digital marketing, and public relation to promote and defend your brand identity over the internet. ORM includes managing your reputation by responding to your customer’s comments and mentions on time and accurately to create a positive brand perception.  Critical elements to managing reputation  Online presence  Foremost and the essential element for ORM is creating your business’s online presence. That means your website, social pages, and blogs. Creating online is the foundation for your business to take to new heights. Websites have transformed ov...

Why is online reputation management necessary, and is it for you?

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Online Reputation Management (ORM) is a term used to describe any harmful or false comments you actively mention of your brand on websites and social media. The best ORM services mainly work by responding to negative comments online and reacting to news stories that paint your company in a bad light.  How is Reputation Management different from PR?  Public relations(PR) and online reputation management aim to portray the company in the best possible light. The main difference between PR and online reputation management is how they achieve that goal. PR works externally through advertising and coordinated media promotional efforts. Online reputation management is often reactive. It involves looking for and responding to potentially damaging content from other people or companies.  Why is online reputation management necessary, and is it for you?   It is a must for everyone. 90% of the participants said they would change their buying decision after reading several ne...

What are the three types of search engine marketing?

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Search Engine Marketing is the practice of promoting products or services through paid advertising that displays on search engine result pages. The goal of SEM is to increase the visibility of your business. It aims to ensure that if an online user makes a search or other search engines regarding the information on similar business aspects, then your business advertisement should also appear alongside the search results. SEM goes hand in hand with marking a successful online advertising strategy.  Search Engine Marketing services can be categorized into three types. They are SEO, Search Engine Advertising, and paid submission. In the industry, though, the term SEM refers mainly to Search Engine Advertising. This is because SEO doesn't include paying search engine companies to get a product on top of the SERPs.  Search Engine Optimization  This is the method of boosting the rankings of a webpage in the SERPs to gain more visibility, drive traffic, and also helps a websi...